Agoda

Drive higher app downloads & sales via controlled A/B testing

Objective: A/B Testing, boost the app download & sales

CTD Product: Trading Desk 

Channel: Natives & Banner Ads

Location: Tier 1&2 cities

Targeting: 

  • 2 different groups to test

  • Whitelist audience who viewed the ads

  • blacklist control group & cannot view ads

Success by Numbers

4X

Increase in app download vs. control group

3X

Bookings vs. control group

Campaign Screenshot

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