FlyerT.com is a well-known Chinese frequent flyer social networking site that provides credit card information sharing, hotel reviews and travel guides for frequent hotel guests and airline frequent guests. It has been in operation since 2009.
It is China’s largest airline frequent flyer member social networking site and China’s second-largest credit card community. It currently has 1.8 million members and average daily page views of more than 5 million. FlyerT has more than 200 official partners and has in-depth cooperation with brands such as Marriott, Starwood, IHG, Hilton, Hyatt, Accor, Shangri-La, etc.
FlyerT member portrait -- Natural and social attributes:
75% of FlyerT members are men; 25% are women.
Most members are between 20 and 40 years old, accounting for 80%.
More than 80% of members live in first-tier cities, such as Beijing, Shanghai and other developed areas, which are consistent with the current trend of in-counter economic development and business travel needs. This part of the members accounted for a total of 73%.
Most FlyerT members are engaged in technology, financial investment and professional service industries. More than 41% of the members hold management positions in the company.
FlyerT member portrait -- Consumption habits:
Members choose FlyerT's website and official channels as their first choice for inquiries, accounting for up to 72%.
Among the various purchase channels, FlyerT members are absolutely loyal to the official channels. Among them, up to 84% of local members will give priority to choosing official purchase channels (official website, APP, mini program). Only a small percentage will choose to book through OTA channels.
PC official website
FlyerT’s PC end has a wide range of advertisements, covering multiple locations on the official website, reaching users more effectively, ensuring brand information is conveyed, realizing official website diversion, and directing all website traffic to the brand official website.
FlyerT advertising advantages
Integrated marketing can accurately target business travellers with higher purchasing power. Focus on the integration of frequent flyers of airlines, elite members of hotel groups and high-end credit card holders. Compared with price war marketing, integrated marketing can more effectively highlight the competitive advantages of partners and expand their influence.
Official website diversion
Diversified advertisements on the official website ensure that website traffic is directly redirected to the brand's official website.
In-depth brand cooperation, precise crowd positioning advantage
FlyerT has a wealth of major brand cooperation cases, fully understands users' preferences and habits, and is an efficient and vertical brand communication medium.
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