2020 has been a challenging year, to say the least. With our usual campaign flow down by over 80%, we were initially lost on what to do & how to survive the long winter.
Fortunately, we found strength in each other and a healthy dose of support from the Singapore government. With collective sacrifice from the entire team from no pay to varying pay cut between 30 - 50%, everyone pitched in to support and I am proud of the fact that we did not have to let go of anyone!
The support from the Singapore government has also been beyond expectation, from JSS to WCL to help tide over during these challenging times has been a lifesaver. Without these supports, we would have had to take even more drastic actions. Also, partners & vendors played a big role by being flexible and supportive to ensure mutual survival.
I am very proud of our team, not being idle during these lean times but help innovate a lot of unique solutions and build a rich content of knowledge repository. A few key highlights:
Blog – We started our blog to communicate key marketing concepts & ideas, and it has grown beyond our initial idea and now contains a wealth of knowledge related to China. To date, we have over 80 blog postings covering distinct categories – Digital Insights, Media updates, Marketing Ideas, Reports & Insights & App of the month. We have also written 22 insight reports many of them from our research desk, produced through thorough research and in-depth market analysis.
2020 Top 5 blog posts
Solutions – We had been working on many innovative solutions such as live-streaming & private traffic and testing many more with our more enterprising clients. We have finally formalized five
distinct solutions that should cater to most digital marketing needs in China.
DSP & Trading Desk - Our flagship solution for all programmatic options in China. Our proprietary DSP connects to major exchanges and our solution has access to over 30 private biddable platforms.
China Data Bank™ is an UnDMP - a new class of data solutions that is focused on providing the right data solutions to all advertisers and without the overhead of complex data requirements stipulated by China Government.
ChinaWeSales is a complete end-to-end e-commerce solution for brands that are trying to enter China with no prior sales or setup.
ChinaSearchMax is a complete search solution from basic SEO & SEM to more complicated ASO, SSO, ESO & Content SEO.
China Private traffic is a marketing method where communication with customers is funnelled into private pools where brands can have complete control without any costs to 3rd party platforms.
China Ads – Finally a centralised location to understand all advertising formats & examples of them across all apps/sites in China. This is a first of its kind solution that is not found anywhere else in understanding Chinese digital advertising. Now you can see how ads look in even the most niche apps. We have over 500 ad samples and constantly adding more.
What is in store for 2021?
I am very proud of our achievements within such a short period. We are ready for prime time, to compete against any of the bigger players in the market and provide you with alternatives to your marketing efforts in China. Our cutting edge solution, full transparency & commitment to provide that using a verified 3rd party services makes it a unique value proposition that will be hard to beat.
From the top articles read by our viewers, we see a very strong interest in our in-house reports and information packs about advertising. So we will continue to build more insights and continue to provide market updates. Keep a lookout in your inbox each month.
From all of us here, Wishing you all a very Blessed Christmas & a Happy New Year!